Can an Inside sales reps become a digital marketer?

               Can an Inside sales reps become a digital marketer?

Yes, why not. Let me explain. 

Inside sales are a part of digital marketing for years. We all are aware of the fact that inside sales reps assist digital marketers in the lead generation process. 

Like, they verify leads coming from an email campaign by the digital marketing team. 

An inside sales reps work closely with the digital marketer. But, the question is, can an inside sales reps become a digital marketer? 

Below are the expertise inside sales reps already have to become a digital marketer. 

1. Inside sales reps have experience in lead verification. They know which one is suspect, prospect, warm lead, or cold lead. This experience helps them in becoming a digital marketer. 
2. They have experience in an email campaign. Every day inside sales reps run an email campaign to generate inquiries. These inquiries help them in generating leads. An email campaign is a part of digital marketing. This experience helps inside sales reps. 

Now, I will tell you what are the skills inside sales reps need to learn to become a digital marketer or to apply for a job in digital marketing. 

Inside sales reps need to learn how to develop a website. 

Understanding coding to build a website is a difficult task. I would not recommend this. But, inside sales reps can WordPress or any other CMS to build a website. 

Developing a WordPress website is not a very difficult task. You can learn from YouTube for free. 

Learning how to develop a website is very important. You can not skip this step. Here, you have to know the importance of domain and hostings. I would always recommend going for Google domains. 

You can select hosting based on your budget and technical specification you need. Copywriting - 

Copywriting is writing of a copy that can sell. You know that content is the king. We have to fill our website with high-quality content. 

That is why we should know the technique of copywriting. Writing content for your website is a time-consuming affair. 

Copywriting is an important skill to become a digital marketer. 

Logo Designing - Logo is the identity of your business. Canva is a famous tool to learn logo designing. 

Image optimization - this skill may not look important. But, image optimization is necessary. 

All the images we put on our website should be optimized. Else our website would be slow. 

Social media optimization. You know that social media is the new commercial media. Social media optimization is required to build online reputation management. 

All your potential customers are on social media. 

Your social media presence helps you build your online reputation. You can interact with your prospects in real-time. 

I hope you understand the importance of learning social media optimization skills to become a digital marketer. 

Search Engine Optimization. In short, we call it SEO. SEO is not easy to learn. But very important to become a digital marketer. 

I would recommend any short online course to learn SEO. How to identify the keywords. 

How to position H1, H2, H3 are very important. It involves on-page and off-page SEO. Link building and guest posts. 

That's all from my side. I believe that the above skills help inside sales reps to become a digital marketer. Digital marketing is a growing field and can make a carrier on it. 

Thanks for reading! 

Let me know if it is helpful. Write your views in the comment section. 

Thanks again !!!