Become the best lead generation company in India and generate quality leads

Become the best lead generation company in India and generate quality leads.

All B2B lead generation companies want to generate the best quality of leads for their clients. But, how is this possible? How to generate quality leads and at the same time maintaining the qualities of the lead. To achieve the desired quality and quantity the organization must provide frequent training to their inside sales representative. This is a must-have process for optimum utilization of their inside sales reps.

Specific types of inside sales training in require for every inside sales rep. Specific skills training is always helpful.

Below are a few points where training is compulsory for inside sales reps for their best performance. This will simultaneously help in generating quality leads for the organization.

Training to generate quality database and to update the database frequently -

The database is the primary raw materials requires by every inside sales rep to target their prospects.

The database should consist of the decision-makers content details and the organization details where he works.

It's an added advantage if we get the direct number or mobile number of the key decision-makers. This will help inside sales reps to connect to the prospects in a short time. 

Having corporate email I'd for key decision-makers is also compulsory. Email id will help in an email blast, courtesy email after a cold call, or for follow up.

If we don't want to buy a database then we have to create one. LinkedIn and Naukri are an excellent source to create a database. If you don't know how to create a database from Naukri then message me in the comment section and I will let you know.

Script creation and time to time script modification -

The script is the content that an inside sales reps use when he talks to prospects. A script typically contains the name and organization he/she is calling from, why he is calling, what is the call about, how can that product be beneficial for the prospects, and few customer's name in the same industry.

The script helps inside sales reps to initiate the discussion with the prospects in the right manner. The script is for the initial 20 seconds only. The product knowledge will help inside sales reps to involve in the more concrete and mature discussion.

Email writing -

An email is an excellent tool for business communication..every inside sales rep must master the email communication. The cold email writing to the prospects, courtesy email writing after a telephone call, follow up email writing, email invite for a meeting, calender invite over the email all are essential skills. An inside sales reps must muster all the above email format to engage in a better way with the prospects.

Lead scoring -

Once a lead is generated, it's important to give a score to the lead. The score can be from 1 to 10. If the chances of the closer are high then we can give 10 points. This way giving points to leads will help in understanding the time allocation for a lead. That's means if the lead score is high we can spend a good amount of time on that lead. Even we can broadly score a lead basis on Hot, Warm, or Cold.

Average Action Time -

You must be thinking about what is the average action time. It is account handling time. How much time you want to spend on this account. Unnecessarily if we spend a good amount of time and the account doesn't bring any business then it is a loss of time and money. That is why before starting working on any account first decided how much time you want to spend on the account.

Understanding the budget and timeline for the project-

After understanding the requirements of your prospects you should consider the timeline they have set for the procurement. And whether they have the required budget finalized for is requirements. This is critical for the closure of an account. If the organization doesn't have any budget with them then most probably they will not buy the product or they will consider the product for a future timeline.. understanding the budget and timeline will help in the clarity of the requirements.

First, give then ask -

This is a very important technique. Here give means first try to give the demo licenses to your prospects or any type of prototype of the product. This will help the prospects to build trust in you.

In this way, you are making sure that your prospect is using your solution. Once they start using the solution they will understand the technology better. You can let them use your solution for a month or so. After that, you can ask for their acknowledgment that they want to purchase the solution.

Follow up -

The most important step in any sales process. If you don't follow up you will lose many customers. Sound follow up is a great way to bring more business to your company

You can regularly use email to follow up with your prospects for the closing or to speed up the process. Email can be a useful tool dor for any kind of follow up.

You can directly call your prospects for a regular to follow up on the progress of the discussion

You can use other forms of communication like SMS, WhatsApp for taking the follow up regularly.

Above are the main points where inside sales training is compulsory.

That is why I recommend all companies to provide training to their inside sales reps so that they can generate the highest quality of leads.

Here, at www.insidesalestraining.in, we provide the best quality or inside sales training for all types of organizations.

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